What do missed enquiries actually cost you?
Every business loses some enquiries to a phone nobody could reach. Put your own numbers in and see the size of it. No sign-up, nothing emailed to you.
Calls that ring out, after-hours messages, form fills nobody replied to.
Your own close rate on enquiries you do answer.
What a typical customer spends on one visit.
On your numbers, unanswered enquiries are worth
$6,240
a year
- Per week
- $120
- Per month
- $520
That is 5 missed enquiries a week × 30% × $80. Nothing here is an industry average — it is only the three numbers you entered.
Why this is deliberately plain
Most calculators like this ship with a flattering industry average already filled in, because a big number sells software. We don’t publish statistics we can’t stand behind, so this one starts from your figures and does nothing but multiply them. If the total looks small, that is a real answer too.
What to do about it
The enquiries worth recovering are usually the ones arriving when nobody is at the desk — evenings, weekends, mid-service. AI ReplyMate answers those from your own website content and books the appointment straight into your calendar.